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  • How much aftershave should you use
  • How to apply aftershave without spray!

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  • The proper way to put on fragrance every morning

    Two on the neck and one on the wrist, right? Wrong. Claire Slaney, manager of London's Creed fragrance boutique, unbottles the expert knowledge you need to make every spritz a hit.

    Keep your distance

    15cm to be precise. This allows you to create a cloud of spray, not a dribble of liquid running down your skin. Creating the mist is what opens the fragrance, helping you and those around you, to pick out the initial top notes you've paid for.

    Rub the right way

    Which means not at all.

    How many sprays of cologne in 100 ml

    Every scent is made from a pyramid of top, middle and base notes, each of which are released from the top down as the fragrance develops.

    (Related: How to find the perfect fragrance for every situation)

    However, rubbing your wrists crushes the scent pyramid down to its base notes immediately.

    This not only puts your wrists out of sync with the rest of your body, it shortens the time the fragrance lasts on your skin. You’ve forked out for all three levels, so you might as well learn to make the most of them.

    Let it all sink in

    Time y

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